Events at Watch Garage have become both inevitable and essential.

As a leading meeting point for the watch enthusiast community, due to its spectacular space for such events and its closeness to the community, Watch Garage has become the benchmark for organizing these close-knit events between brands and the general public.

One of our first events was precisely with Seiko Portugal in November 2024.

It was the ideal time for the presentation of new models that had just been released on the market, as well as the entire Seiko range. From Seiko Sports to the exclusive Astron, and including the full Prospex and Presage lines.

It was a unique day for all brand enthusiasts and watchmaking fans in general. For the first time, a brand organized an event for the general public and not just for a restricted group of guests. For the first time, the public had the opportunity to see and try out all the new releases before they reached stores. They also had the chance to meet and interact with the brand's representatives in Portugal who were present at the event and, in a relaxed atmosphere, tried on the entire Seiko range available. It wasn't an event where you could look but not touch. Proximity was indeed a very important factor for the brand and for us.

We had a full house almost all day, everyone who came by loved this type of event, and the opinion was unanimous that it should be repeated more often. After all, what better way to bring a brand closer to its customers? Contact and proximity lead to lasting relationships, and if everything is done in an environment like ours, then even better!

In the end, one lucky person, in this case, a woman, took home a Seiko Sports watch of her choice! What a better way to end an unforgettable day.

A house full of Seiko and a house full of enthusiasts.

This is Watch Garage. The indispensable meeting point for watchmaking in Portugal. This is why we say we are more than a store; it's because we are indeed more than any store!