37 Degrees - the slightly above-average body temperature reflects the family's above-average passion for watches.

At the heart of Maurice de Mauriac's work beats a vibrant pulse, a constant 37 degrees. This vital force, this family spirit, is the essence of this 37 Degrees company.

Founded by the visionary Daniel Dreifuss, Maurice de Mauriac's bespoke watchmaking has embodied this 37-degree spirit in its manufacturing from day one, and continues to do so ever since, even more so, of course, after it became a true family affair. With a background in finance, Dreifuss understood the fleeting nature of time, sought to capture and preserve these precious moments by transforming them into timeless treasures. This passion for quality, ingenuity, and telling a story in every piece, is the heart of the brand.